Almost every time SEO techniques are always changing. This goes hand in hand using an SEO algorithm system that is constantly evolving. So that every web developer & business person who relies on digital marketing as the main marketing tactic must also follow this development.
SEO stands for Search Engine Optimization and in Indonesian contains the meaning of search engine optimization. So the SEO technique has a meaning as an effort or exclusive activity using the aim of having an impact on site rankings on search engines.
If it is well optimized, the site is able to exist at the top of the search engine page, especially Google. So when there are users who type exclusive keywords, the site will be seen as a result of having a greater possibility of receiving visits. Besides being able to exist on the first page, SEO has many other functions.
What is the Function of SEO?
Based on the information above, surely you can understand that the most primary FUNCTION of SEO is to achieve the most optimal position in search engines. But besides that, there are other benefits that are no less crucial.
One of them is to increase visitor traffic, especially quality visitors. That is, the visitor really needs and is interested in using all the facts presented on the site. If you are a website owner & looking for income through adsense, their visits are very awesome to increase income.
As for business people &companies, SEO techniques have a big role in increasing the popularity of businesses & product offerings. Not only that, the application of this method is also very useful to increase brand awareness and popularity. So that people are quick don’t forget & not easily forget the existence of a site.
How to Improve Website SEO
Actually, there are a lot of SEO techniques that you can apply. But the number of techniques just now often causes confusion. However, there are still several options to be primary recommendations because they have a more aprioristic benefit value.
Learning the Basics of SEO
As a first step, first learn the basics of SEO for beginners. The goal, of course, is to make it easier to apply all the recommended methods. This initial introduction is a very important thing. After all, SEO techniques are the most important factor in the success of creating a website, whether for a business or for other purposes.
The use of WordPress makes the application of SEO techniques easier to do. WordPress is the most well-known site building platform worldwide. Besides perdeo, how to improve WordPress SEO is much easier than other platforms. It is even very friendly for beginners & has a very grand community to develop knowledge. Therefore, you should also use this platform.
Add a Website Address in Google Search Console
Google Search Console is an unpaid platform that you can use for several purposes. For example, monitoring website performance, page analysis, & knowing the domain that links your site. Before using these SEO techniques, you must register first. Create a Sitemap Through a sitemap, your site becomes faster & easier to index the search engine so that visitors can find it more easily too. This sitemap is a table of contents of website pages & consists of several types for example XML, video, news, & image.
Install Google Analytics
Google Analytics is the best tool for doing various website identifications. Google analytics is a tool that you can use to identify site visitors. In addition, this tool can also find out what pages form the highest conversions or vice versa. Similar to Google Search Console, this facility is also rural.
Keyword Research Appropriately
Before creating content, you must do keyword research. Without this SEO technique, no matter how good your prosthetic content is, it will not be easily indexed by search engines. In fact, many web developer practitioners mention that keyword research is one of the main determinants of success in website creation.
Creating Complete and Engaging Content
The more beautiful the quality of the content, the easier it is to be indexed by search engines. The next SEO technique that you should not underestimate is to create complete and interesting content. Google always prioritizes content that meets these requirements to be displayed on the first page. You can add illustrations, videos, or other infographics so that the content can be more interesting. In addition, also learn the use of content marketing in website quality development.
SEO Friendly Content Optimization
The important things that you need to apply to optimally improve SEO friendly content include the selection of titles, meta descriptions, use of URLs, & many more. Although it sometimes feels difficult, it is permanent to know and carry out this step so that the content you create can fit the budget based on search engines.
On Page SEO Optimization
On Page SEO optimization is an SEO technique that includes optimally improving titles, HTML tags, and images. In addition, it also involves the design of internal links & quality content to the most relevant multimedia. This step is very helpful to appear in search engines if your page is the best.
Adding images in website content is the perfect step to help visitors in knowing the content of the content. It’s just that you also have to try so that the image does not cause delays in loading the site, so it’s better that the size of the image used is not too grand.
Internal link optimization
Internal links are all links contained in every page in a website. With this internal link, search engines can know the relationship & context between one page and another. Google always determines websites using interrelated content and you are able to indicate this through internal links. Running Guest Post To receive quality backlinks, choose a website with high traffic and domain ratings.
Guest posting is the activity of creating article content on someone else’s website or blog. In the article you can provide a link that is directed to your website. In order for this SEO technique to run more optimally, choose a website that has high traffic & domain ratings so that it can get quality backlinks.
Meta Tags Optimization
How to increase the SEO of the next website, do meta tags optimization, especially meta title & meta description. The meta title is the title of the article while the meta description contains a summary of the content. Even if your content consists of hundreds or thousands of terms, search engines will only bring up the two meta tags.
Update Old Content
Although it is mandatory to create new content regularly and continuously, do not forget about old content. Assess through Google Search Console & search for content with high impressions but has a low Organic Click Through Rate (CTR). After that, complete it using a key term that is able to increase the CTR.
Using Rank Math
Rank math is a very beautiful SEO plugin for website optimization, especially for users of the WordPress CMS platform. The advantages include easy & practical in use, setting or configuration & so on. In addition, how to install rank math is relatively easy, especially if you already know the method.
Leveraging local SEO
if you are deployed to the world of business or digital marketing, remember to take advantage of local SEO & add to it using Google Maps. When someone wants to find a place such as a clothing store, Google will give you a recommendation for the clothing store whose location is closest to the user’s location.
Increase website speed
Loading a website that is too long often makes visitors lazy and after that will choose to open another website. Therefore, increasing website speed is an SEO technique that is legally mandatory for you to do. To meet this need, look for SEO services that can provide brotli facilities. Conclusion
Thus a complete review of SEO techniques to optimally improve the best website 2022. Although it looks relatively complicated, still provide it when practicing all the instructions above regularly. So that you can master these knowledge with maximum results.