Optimization on website pages must always be prioritized because search engines continue to grow. It is important to ensure that the SEO strategy on your page is up to date. In this article, we will discuss what On Page SEO is, why it is crucial, & several ways to optimize it. Come on, see below! Understanding On Page SEOSEO On Page is one website optimization tactic that is not rarely used.
On Page SEO is the practice of optimizing web pages to rank higher in search engines and get good organic traffic.
In addition to publishing relevant and high-quality content, On Page SEO also includes title optimization, HTML tags (title, meta, and header), and images.
Why Is On Page SEO Important?
The usefulness of On Page SEO is very important because it helps search engines understand the website & its content, and identify whether it is relevant using searcher queries.
Google, using most of its complex solving procedures, as much better at: Understanding what users are actually searching for when they type a query. Provides search results that meet the user’s intentions (news, shopping, navigation).
Adapting to these developments is essential, & you can do so by ensuring that the website as well as its content—whether visible to the user on the webpage (text, images, video, or audio) — elements that are only visible to search engine bots (e.g. HTML tags, structured data) — are well optimized according to modern SEO practices.
How to Create Good SEO Content? Creating SEO content requires several strategies.
Before thinking about making technical optimizations, such as placing keywords that circulate on some content, you need to create content that Google wants to rank. For that, you need the term primary target key.
Here are tips on creating good SEO content, including:
Relevance is arguably the most important part based on On Page SEO, where you are obliged to be able to align content accordingly using search intent. Failing to give search engines what they want, the chances of getting ranked will be even slimmer.
It’s crucial to give search engines what they want, but you also need to bring something new. if you fail to do this, then your content will be the same as someone else’s. In creating SEO content, there must be a scope for some creativity.
3. Be clear
While the content is good, it must be permanently aligned with the intent of the search — no one will read it if it is not obvious.
Follow these simple tips to create clear content that many people want to read:
- Use bullets to help with the skimmer reading method.
- Use descriptive subheadings (H2-H6) to create a hierarchy.
- Use images to break up the text.
- Use simple words that everyone can understand.
- Use short sentences and paragraphs to avoid text that looks too full.
- Use a grand font to help with easy reading.
This method can make it easier for users to find what they are looking for. if you discuss all the things that users want to know on the page, but they can’t find it, they will undoubtedly leave your page and prefer content according to other sites that are clearer and easier to digest.
How to Optimize On Page SEO? On Page SEO Optimization Techniques can be done easily.
Creating the type of content that Google wants to review & other search engines is indeed quite difficult. Now, you only need to optimize for ‘technical’ things like meta tags & URLs. This can help clarify Google and search engines that your page is the best result.
Here are some ways to optimally improve On Page SEO, including:
1. Include Keywords in the Title
Page titles are generally summarized in H1 tags. Perhaps that is why inserting key terms into the title has been a one-key error in SEO optimization. Indeed, sometimes it will not always make sense to use the right key term in the title, but you can outsmart it using such a variant.
It is also important to keep the title natural, so use conjunctions and remove unnecessary terms.
2. Use Short & Descriptive URLs
This Seo On Page strategy prioritizes short and descriptive URLs that help search engines to know what the page is about before clicking. For example, look at these 2 URLs:
Which one do you think is better and describes the content of the article? Sure url 2 right? Url clarity can give you an understanding of what the page is about, as a result of which creating a SERP result can be clearer and increase the potential for being clicked.
But you don’t need to worry, because most CMSes allow changing URL permalinks easily, and set them to fit using optimization goal key terms.
3. Optimizing the Title Tag
A title tag is an HTML tag that is located at the beginning according to each web page, providing a key cue or context regarding the main topic material based on each page. This tag is displayed on the search engine output page (usually used as a clickable link).
Unwritten, duplicate, & poorly written title tags can have a negative impact on SEO results. So make sure you optimize this element.
4. Write an Interesting Meta Description
Google often displays meta descriptions of pages into narrative snippets in SERPs. Although Google states that meta painting is not very helpful in determining the ranking, there is nothing wrong with keeping it optimized, right? Because this One On Page SEO technique will be on the SERP where it will affect clicks & traffic.
Optimizing the meta of painting correctly can help raise: Click Through Rate (CTR)Perception of the quality of results in the SERPPerceptions about what the website has to offer
Use these tips to quickly write an attractive description:Explain the title tag: Include the uniqueness of the page content that you can’t add to the title. Use the active sentence: personalize the contents of the painted meta. Compact: Use approximately 120 characters or less. Keywords: Google typically boldes words and phrases that are closely related to the query.
5. Optimize the Images Used
Images can be ranked on Google image searches and of course send more poly traffic on the site. Here are some suggestions on optimizing image SEO: Name Images Appropriately
Google says that the name of the archive gives them clues regarding the subject of the image, as a result of which the server.jpg better than IMG_130399.jpg. Use Descriptive Alt Text
Alt text (other way text) is an HTML attribute used in <img> tags to describe images. The alt text is not visible on the page itself and looks like this:
<img src=”https://exabytes.co.id/server.jpg” alt=”server”>
The primary purpose of alt text is to increase accessibility for visitors who use screen readers. This converts the content of the page, including images, as audio. The browser also displays alt text in place of the image if the image fails to load. Compress Images
Compressing images creates a more mini archive size, as a result of which it speeds up page load times. This is important because page speed is one of the ranking factors on desktop & mobile.
6. Adding Internal and External Links
Linking to relevant internal and external power origins helps visitors navigate the website & find more details. Of course, that doesn’t mean you’re obliged to go anywhere for this way.
Just link to a reasonable internal and external page such as origin, product recommendation, or related blog upload.
7. Optimizing Featured Snippets
Featured snippets are a type of SERP feature that often appears near the surface of the search output. They answer users’ questions with short quotes taken according to the error of one top-rated page. Featured Snippets can bring more poly traffic to the site.
Since featured snippets answers are generally from pages in the search output, you can effectively take advantage of the opportunity to receive this feature.